Calculate your retail.
Cost includes your margin. Find the retail price for each shipping option.
Enter Cost and measurements. Retail prices update automatically.
How retail is calculated
Vanity retail uses dollar endings 3, 4, 8, or 9: .99 below $50 and .00 from $50 upward. It rounds down only when the difference is less than 15 cents; otherwise it rounds up. Exactly 15 cents rounds up. Calculated retail remains the basis of the cost breakdown.
Retail = (Cost + Shipping & Fulfillment) ÷ (1 − Commission % − Advertising %)
Cost means Landed + Margin. Landed = Materials + Duty + Freight. Margin is already built into Cost; this calculator does not add another margin. Commission is the Walmart fee for selling on its platform, using a standard 15% assumption that you can adjust.
Retail is rounded up to the next cent. WFS's $1 fee for retail below $10 is included when applicable. At the fee boundary, $10 may be the lowest retail that covers costs.
Carrier prices are published residential estimates averaged across zones 2–8. WFS includes fulfillment and 30 days of storage. ITS-eligible items add ITS plus 25% of a UPS commercial quote to the planning facility. Larger supported items use no ITS and 25% of the average of three Zone 6 commercial quotes for direct inbound. This is a planning allowance, not a pallet freight quote. Freight included in Cost and inbound to Walmart are separate legs; avoid counting the Walmart leg twice.
Use final parcel measurements for UPS/FedEx and the item's own packaging for WFS; recalculate if these differ. Unlisted expenses such as returns, taxes, and overhead are not added.